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Bring Your Green - Fast Fashion
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Take two very simple actions that we perform every single day: getting dressed and eating. Now start a journey backwards – to where your food and your clothes come from. At the other end, you will rarely find happy people, treated with dignity and respect. Human beings working at the bottom of any supply chain – whether it is strawberry picking, prawn fishing, cotton farming, garment workers – are often treated like slaves, without reference to our common humanity. So “fashion” – i.e. what we wear every single day, has huge relevance and huge consequences on human, social and environmental capital.”  

- Livia Firth

 According to the Environmental Protection Agency (EPA), 84 percent of unwanted clothes in the United States in 2012 went into either a landfill or an incinerator.   For the more eco-conscious, you’ll probably haul your bags to Goodwill, or the Salvation Army and get a tax receipt! Before you pat yourself on the back for your “greenness”, consider this: According to the Council for Textile Recycling, charities overall sell only 20 percent of the clothing donated to them at their retail outlets. A lot of the clothes are sold, packed in bales and sent across the ocean to developing areas like sub-Saharan Africa, South America and China (source).


This is not meant to discourage you from donating your old clothes- it’s by far a better option than throwing them in the trash.  This is meant to have you consider the root cause of over consumption.  Buy less and buy better!


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Welcome to Fast Fashion Actions for Green!

Discover ways you can help by taking personal action. You can select actions you're already doing,or will start doing, now that you learned something new. Small actions taken by a large number of people makes a difference.

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